The Gist of Rod Salm


I am a multi-tool of web marketing and, occasionally, the Mike Holmes of site re-design.

I can add my unique skill sets to the creative process of your marketing efforts while having the technical expertise to get it done right. I believe that brand awareness through on line marketing, content and social media strategies, can benefit any business, large or small.


Where I’ve Been

I have been working as a professional designer and project manager for national companies for over fifteen years. I love WordPress and marketing challenges (at my core I’m a problem solving kind of person). I started as a graphic designer for a national travel wholesaler, designing extensive creative materials for national campaigns, than moved into advertising project management for a national furniture manufacturer. I followed that with a few years with an international architecture and engineering firm where I gained valuable experience in business acquisition writing.

What I Do

I am able to:

  • plan, design, and implement a website,
  • set up a content management system for that website with domain name, dns, and email management (all that techie stuff you hate to do get involved in),
  • host your site for a very reasonable rate,
  • troubleshoot all things WordPress,
  • teach you how to do it, I’m a people person problem solver,
  • create content? I can help with that too – writing, video, and photography; basically all the content you’ll need for your site
  • develop social media ad campaign creation,
  • true site optimization for search engines AND viewers,
  • write adwords and email campaigns.

Most importantly, I can help you understand how the web can help your business grow.

What They Say

 “His adaptive management style was integral with first-time marketing initiatives, often leaving
him in the middle to deal with the department’s accountability and to mediate internal conflicts.”

Robert Huynh, Art Director

“I can attest that Rod was detail-orientated, creative and versatile, and diligent in developing
responses to Project Proposals and Marketing initiatives that we had tasked him with.”

Ted LeBlond, Practice Leader and Principal at Stantec Inc.

“On a personal level, I have had the pleasure of meeting Rod’s family on a couple of occasions
and they are inspiring in their continuous efforts of community service through either
fund-raising or giving their time to worthy causes, where they view that they have the ability to
“make a difference” by sharing their knowledge and/or giving their time to others in need.”

Amy Losics, Director of Operations, Scotia Bank

Why Me?

With my experience, connections, and expertise I can get it done for you faster and better with measurable ROI. I know what it takes to get small and large projects going and completed and have never been scared of a deadline. If you want a consummate professional handling your marketing needs, getting it done right and making it gorgeous, you’ve come to the right person.

Reach Me

For me, a client is also a friend, so if you want to do amazing or interesting work with someone you could also have a normal conversation with, I’d love to speak with you.

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